Abstract: A point of view shopper camera system is provided to generate and analyze shoppers' view data. The point of view shopper camera system may comprise a head device including an eye camera and a head orientation sensor, a position tracking sensor to identify a shopper's position, and an analysis computing device. The eye camera may be configured to be mounted to the head of the shopper, and to capture a still or moving image of the field of view of the shopper. The analysis computing device may be configured to receive the captured image data from the eye camera, head orientation data from the head orientation sensor, and the shopper's position data from the position tracking sensor, and determine an estimated field of view of the shopper during a trip in a shopping environment.

Abstract: The still image shopping event analysis systems and methods provided herein may implement low frequency still image sampling and perform a computer analysis of the still images captured, including discriminating differences between frames of the still images based on changes of pixels between the frames and detecting and/or analyzing one or more shopping events based on the discriminated differences between frames of the still images. The systems and methods provided herein may further count and/or analyze the shopping events based on patterns of changes between frames, including for example, numbers of customers visiting and amounts of time customers spent visiting a shopping area, whether the visit was a transitory visit or involved more detailed shopping, whether a purchase occurred, and/or which and number of item(s) purchased.

Abstract: A method for analyzing shopping behavior is provided. The method may comprise, for each of a plurality of a first group of shopper trips, detecting a wireless signal for a shopper proxy device adjacent an entrance and an exit of the store. A shopper trip length may be detected. A first relationship between a number of shopper trips and trip length may be calculated. For each of a plurality of a second group of shopper trips, the method further comprises receiving transaction data for a plurality of purchase transactions. A second relationship between shopper trips and items purchased may be calculated. A third relationship, between items purchased and trip length, based on the first and second relationships may be determined. Additionally, a current number of shoppers may be detected and an in-store service deployed in response to detecting that a current number of shoppers exceeds a first predetermined threshold.

Abstract: A point of view shopper camera system is provided to generate and analyze shoppers' view data. The point of view shopper camera system may comprise a head device including an eye camera and a head orientation sensor, a position tracking sensor to identify a shopper's position, and an analysis computing device. The eye camera may be configured to be mounted to the head of the shopper, and to capture a still or moving image of the field of view of the shopper. The analysis computing device may be configured to receive the captured image data from the eye camera, head orientation data from the head orientation sensor, and the shopper's position data from the position tracking sensor, and determine an estimated field of view of the shopper during a trip in a shopping environment.

Abstract: A point of view shopper camera system is provided to generate and analyze shoppers' view data. The point of view shopper camera system may comprise a head device including an eye camera and a head orientation sensor, a position tracking sensor to identify a shopper's position, and an analysis computing device. The eye camera may be configured to be mounted to the head of the shopper, and to capture a still or moving image of the field of view of the shopper. The analysis computing device may be configured to receive the captured image data from the eye camera, head orientation data from the head orientation sensor, and the shopper's position data from the position tracking sensor, and determine an estimated field of view of the shopper during a trip in a shopping environment.

Abstract: Methods for providing and comparing visual purchase deconstructions are provided. One example method for providing a visual purchase deconstruction includes recognizing a pre-purchase event, tracking movement of a focus position of one or both eyes of the shopper, recognizing a purchase event of the product, and, upon recognizing the purchase event, determining the purchase deconstruction representing the purchase based on the movement of the focus location during a pre-purchase window, the pre-purchase window having a duration from the pre-purchase event to the purchase event. The visual purchase deconstruction may be compared to one or more other purchases for any combination of products and shoppers. The visual purchase deconstruction and/or the comparisons thereof may be usable to determine one or more the factors that resulted in a product being purchased.

Abstract: Systems and methods for imputing the location of a product in a shopping environment are provided to address the above discussed problems. One example system disclosed herein includes a sensor system configured to track paths for a plurality of shoppers in a shopping environment. The system may further include a data analyzer computing device configured to receive signal data from the sensor system and transaction data from a point of sale system in the shopping environment. The transaction data may indicate the products purchased by the shopper in the shopping environment. The signal data may be matched to corresponding transaction data for the same shopping path. The system may impute one or more product locations of products in the transaction data associated with multiple shopper paths. The imputed product locations may be represented in a probability map, or used to make corrections to a preexisting planogram.

Abstract: Tracking systems and methods for tracking shoppers in a shopping environment are provided. The systems include at least one receiver configured to receive wireless transmissions from a remote source and a data analyzer configured to receive data from the at least one receiver and to determine statistical data corresponding to the shoppers. The methods include receiving a wireless signal within a band transmitted from a mobile transmitter in a shopping environment, and transmitting tracking data corresponding to reception of the wireless signal to a data analyzer.

Abstract: A system and method are provided for modeling shopper behavior in a store. The system may include an analysis program executable on a computing device, configured to receive product position data and shopper path data gathered from a plurality of stores, each having a different shape represented in a corresponding store map. The analysis program is typically configured to spatially define behavioral domains, product categories, and geographic locations that are common to each of the store maps, and compute statistics based on the product position data and the shopper path data, which statistics are normalized by behavioral domain, product category, and geographic location, across the plurality of stores.

Abstract: In-store media rating systems and methods are provided. A disclosed method includes receiving data from a plurality of individual stores, each having an individual store floor plan including shopper accessible areas and shopper non-accessible areas, and providing a standard floor plan including a plurality of predefined sectors. The method further includes standardizing each respective individual store floor plan to produce a corresponding standardized individual store floor plan based on the standard floor plan, wherein relative location and shopper accessible area of each of the sectors in the each standardized individual store floor plan correspond to the location and shopper accessible area of a corresponding predefined sector of the standard floor plan. The method further includes producing an output including the standardized individual store floor plan.

Abstract: A traffic and population counting device system and method is provided. The traffic and population counting device may be executable by a computing device and may include an entry selector configured to be selected to indicate that a shopper has entered a shopping zone and to keep a running count of a number of shoppers who enter the shopping zone. An exit selector may be configured to be selected to indicate that a shopper has exited a shopping zone and to keep a running count of a number of shoppers who exit the shopping zone. Further, a display may be configured to display a running population count of shoppers within the shopping zone. The running population count may be determined by a running difference between the running count of the number of shoppers who enter the shopping zone and the running count of the number of shoppers who exit the shopping zone.

Abstract: A market research method is provided, the method including analyzing shopper path data representing a plurality of shopper paths through a store. The analysis typically include, at predetermined time intervals, for each of a plurality of shoppers traveling through the store, and for each of one or more displays positioned in the store: determining a simulated line of sight for each shopper; calculating a distance from each shopper to the display; calculating a time of exposure of the shopper to the display; calculating a peripheral angle of the display from the shoppers simulated line of sight; and calculating a rotation angle of the display relative to the shopper's simulated line of sight. Further, the method may also include, for each of the one or more displays, calculating a visibility measure based on the time of exposure, distance, peripheral angle and rotational angle measured at each of the time intervals, for each of the plurality of shoppers.