Abstract: Method and system is disclosed for delivering advertisements and operating multiple games within a user interface. The methods include initiating display of a user interface having a primary and a secondary module, executing a first game within the primary module, wherein the first game includes a score associated with a player-user's performance, executing a second game within the secondary module, monitoring a game state of the first game, a game state of the second game, and a score of the second game, communicating information associated with the monitored score of the second game to the first game, modifying a score of the first game based upon the communicating, delivering advertisements based upon the game state of the first and second game, and modifying the user interface based upon the monitored game state of the first and second games and the delivered advertisements.

Abstract: Method and system is disclosed for operating one or more lottery-based games. The method includes authenticating and registering a mobile device for processing end user sales and lottery ticket redemption, generating and displaying a user interface allowing a player to make the player selections associated with a type of lottery ticket associated with a player selected lottery game, wherein the player selections are associated with a first set of operating parameters when the mobile device is connected to a network and associated with a second set of operating parameters when the mobile device is disconnected to the network, receiving input from a player corresponding to the player selections for the lottery ticket, generating an order for the lottery ticket including the player selections, and printing the lottery ticket.

Abstract: Method and system is disclosed for providing rewards to a loyalty program customer. The method includes receiving operating parameters for a selected computer-implemented game, receiving lottery-based information, determining odds based upon the received operating parameters and the received information, executing the selected computer-implemented game based upon the determined odds and the received operating parameters, determining a reward for the loyalty program customer based at least in part on the executing of the selected computer-implemented game, providing an offer of the reward to the loyalty program customer, and updating an account associated with the loyalty program customer based upon the providing. The method can further include changing the offer based upon distribution of information associated with the game to contacts of a user's virtual social network.

Abstract: Method and system is disclosed for identifying and communicating with a user across a multi-connected networked environment such as through both telephony and internet-based networks. The method includes receiving a predefined keyword directed to a predefined shortcode from a mobile device, storing a phone number associated with the mobile device, generating a unique URL address based upon the keyword, the shortcode and the stored phone number, transmitting the unique URL address to the mobile device, receiving a request from the mobile device to access the unique URL address, resolving the unique URL address to a second URL address comprising numerical digits of the phone number, recording user interactions with the website based upon the second URL address, and communicating information to the user via the mobile device based upon the stored phone number and the second URL address.