Abstract: A tape applying mechanism employs a puller having a gripper that grips the free end of a tape and then pulls it from a pickup position along a path into an extended position. A pressure bar then moves across the path and forces the tape against the surface of an article, preferably the pressure bar will include a pair of end wipers to wipe end sections of the tape along a pair of sides of the article in a direction substantially perpendicular to the first or major surface of the article. The device is particularly suited for applying a sealing tape to a carton wherein the side of the tape facing the article or carton has an adhesive surface.