Abstract: A method for evaluating the impact of distributed digital content, including identifying content produced by a publisher on a first domain, determining user activity data associated with the content on one or more social networks, calculating an instantaneous score for each of the social networks for the content based on the user activity data associated with the content on the respective social network, calculating a velocity score for each of the social networks for the content, the velocity score comprising a rate of change of the instantaneous score for the respective social network, calculating a social value score for the content based on the velocity scores of the one or more social networks, and sending the social value score to a computer associated with the publisher.