Abstract: Disclosed herein are method and apparatus for Advanced Television Systems Committee (ATSC) 3.0 and non-ATSC 3.0 broadcast Direct to Mobile (D2M) co-exist aligned open radio access network (O-RAN). One aspect of this disclosure operates by generating a broadcast frame conforming to a first communications protocol, where the broadcast frame conforming to the first communication protocol includes a slice start (SS) portion. The embodiment further generates a broadcast virtual frame container including the broadcast frame conforming to the first communication protocol and a broadcast frame conforming to a second communication protocol, where the broadcast virtual frame container further includes a virtual frame start (VFS) portion, and transmits the broadcast virtual frame container.