Abstract: The present disclosure describes an interactive menu display system providing retail establishments with a flexible electronic menu display that enables presentation of a large number of menu items by incorporating, among other things, a menu-item scrolling feature. The display system can be configured to subdivide a display system to include fields, such as physical portions of a display unit, or individual display units, that are designated for predetermined categories of menu items, and within those fields, the menu items may be sequentially displayed, such as in a scrolling, paging, or other step-wise fashion. The display system can also include a menu configuration user interface designed for the owner or manager of the retail establishment to conveniently and efficiently update menu content, layout, and other configuration settings. The display system can be configured to update the menu display in real-time based on updates to menu content and settings.