Abstract: The invention includes a method and system for optimizing web visitor conversion—the science of measuring, testing, and improving the rate at which website visitors respond to website content. The system helps website operators create content variations, and then scientifically test and measure the impact of those variations on conversion rates. The invention includes a method of using a reverse proxy server to introduce page variations on existing website content without needing to modify the existing target server. The invention makes it possible to test any number of variations—in any combination—on a target server's visitors. Website operators learn how content variations impact visitor behavior and conversion rates.

Abstract: The invention is a method and system for testing variations of website content useful to optimize website visitor conversions. The invention helps website operators create content variations, and then scientifically test and measure the impact of those variations on conversion rates. The invention includes a method of using a reverse proxy server to introduce page variations on existing website content without needing to modify the existing web server. Using the reverse proxy server, the invention automatically injects values, associated with website variations, into web page tags used with web analytics platforms. The invention makes it possible to test any number of website variations and access such data from within web analytics platforms. The invention also provides a method to automatically transform web page tags of a first web analytics platform to web page tags of a second web analytics platform to easily try new third party web analytics solutions.