Abstract: An incentive system for viewing commercials can be used to provide incentives to consumers to view commercials rather than avoiding the commercials through the use of electronic devices. In accordance with one embodiment, the incentive system can reward a consumer to play a commercial that the consumer would not normally play. This is of use for example in a personal video recorder that normally can be configured to eliminate commercials; yet, in accordance with one embodiment can be configured to assist as part of the incentive system to optionally display commercials when a consumer is willing to play the commercial. Feedback about specific commercials can also be obtained from a consumer in accordance with one embodiment. And, reports about particular commercials can be generated and supplied to advertisers and broadcasters, for example.