Abstract: A software agent interfaces with an interactive game program allowing for dynamic conveyance of objects during runtime for receiving data indicative of at least one parameter relating to a player of the interactive game program and/or to the player station on which the program is run. The data is used to set a dynamic policy that is customized on-the-fly according to the at least one parameter, and which is adapted to determine one or more objects to be conveyed to the player station for dynamically embedding in the program. The dynamic policy is also adapted to determine one or more characteristics of the object and is capable of subsequent re-customization and revision during game play. The objects are retrieved and periodically conveyed to the interactive game program based on the dynamic policy for dynamically embedding in the interactive game program to interface with the game player of the interactive game program.

Abstract: A method and system for allowing targeted bidding for online advertisements are provided. The method includes causing an emulation of an emulated bidder for bidding on a placement of an advertisement in a webpage; receiving, from the emulated bidder, a current bid identifier associated with the placement; causing, in real-time, a comparison of the current bid identifier to at least one stored bid identifier, wherein each stored bid identifier is associated with stored target information; receiving target information of the webpage, wherein the received target information is identified based on the comparison, wherein the received target information is related to targeted advertising for the webpage; and sending the target information of the webpage to at least one other bidder that is bidding on the placement.

Abstract: A system and method for verifying ad-impressions of online advertisements are provided. The method includes receive an ad-impression; determining an impression source of the received ad-impression; comparing the determined impression source to a non-advertisement-serving web-source (NASW) list, wherein the NASW list contains at least one web-source that does not display online advertisements; determining whether the impression source matches a web-source listed in the NASW list; and upon determining a match, identifying the received ad-impression as fraudulent.

Abstract: A system and method for generating recommendations for improving online advertising success of an image-based advertisement are provided. The method includes identifying at least one visual characteristic of the advertisement; classifying the advertisement into at least one advertisement category based on the identified at least one visual characteristic; analyzing a plurality of advertisements belonging to the at least one advertising category to identify at least one visual characteristic associated with successful advertisements; generating at least one recommendation for improving the image-based advertisement based on the identified at least one successful advertisement visual characteristic.

Abstract: A system and method for providing secure communications between third parties and hosting web pages. The method includes uploading a hosting web page to a client device, the hosting web page includes at least a sand-box proxy and a sand-box engine; uploading a third party module to the hosting web page; determining whether a proxy API call received from the third party module meets at least one validation rule, the proxy API call includes at least a script and a payload parameter provided by the third party module; for each validation rule, upon determining that the proxy API call does not meet the validation rule, modifying the script to meet the validation rule; generating an engine API call including at least the payload parameter validating the engine API call; and upon validation of the engine API call, executing, by the sand-box engine over the hosting web page, the payload parameter.

Abstract: A method and system for criteria-based advertisement blocking are presented. The method comprises receiving blocking criteria of an advertisement to be displayed in a web page and information identifying the web page; analyzing the identifying information to determine at least one blocking factor associated with the web page, wherein the identifying information includes at least a uniform resource locator (URL) of the web page; determining, based on the at least one blocking factor, whether the blocking criteria have been met; and automatically blocking a display of the advertisement in the web page, when the blocking criteria have been met.

Abstract: A system and method for providing secure communications between third parties and hosting web pages. The method includes uploading a hosting web page to a client device, the hosting web page includes at least a sand-box proxy and a sand-box engine; uploading a third party module to the hosting web page; determining whether a proxy API call received from the third party module meets at least one validation rule, the proxy API call includes at least a script and a payload parameter provided by the third party module; for each validation rule, upon determining that the proxy API call does not meet the validation rule, modifying the script to meet the validation rule; generating an engine API call including at least the payload parameter validating the engine API call; and upon validation of the engine API call, executing, by the sand-box engine over the hosting web page, the payload parameter.

Abstract: A computerized method and system for cross-platform management of advertisement serving are provided. The method includes receiving a request for a first advertisement from a first user device; serving the first advertisement to the first user device; receiving a request for a second advertisement from a second user device; serving the second advertisement to the second user device, wherein each of the first advertisement and the second advertisement comprises an advertisement area and an engagement area; determining, based on the first advertisement and the second advertisement, if the first user device and the second user device are used by a same user; and generating at least an entry in a registrar of a database to associate the first user device and the second user device with the same user.

Abstract: A method and system for securing hosting web pages from malicious third party modules. The method includes uploading a third party module to a hosting web page; validating a proxy API call received from the third party module, wherein the proxy API call includes at least a payload parameter provided by the third party module; generating an engine API call including at least the payload parameter; validating the engine API call; and executing the payload parameter if the engine API call is validated.

Abstract: A system and method for bidding on placement a video advertisement in an advertisement slot. The method includes receiving a bid request for placing an advertisement in an advertisement slot is received from a broadcaster, wherein the bid request is received immediately prior to a timing of the advertisement slot in a broadcast content; matching the bid request against different sets of bidding rules, wherein each set of bidding rules is defined by a different advertisement agency; computing a bidding score for each advertisement agency based on the matching to the bidding rules; selecting a winning bid based, in part, on bidding scores computed for each advertisement agency; and responding with the winning bid from the broadcaster.

Abstract: A method for uniquely identifying an initial exposure of a visitor to an advertisement campaign is provided. The method includes causing a web browser to call an overlap server upon serving of an advertisement of the advertisement campaign; storing, by the overlap server, an overlap data structure in any one of the web browser and a web server, wherein the overlap data structure is coded to identify the advertisement campaign, a host website through which the visitor is exposed to the advertisement campaign, and an indication as to whether the advertisement campaign was previously visited by the visitor of the web browser; and processing, by the overlap server, the overlap data structure to determine the initial exposure of the visitor to the advertisement of the advertisement campaign and the host website through which the visitor was exposed to the advertisement campaign.

Abstract: A method and system for centralized serving and verification of an advertising campaign are provided. The method includes generating a script based on at least verification parameters for the advertising campaign; generating a single tag programmed to initiate both serving and verification of an advertisement of the advertising campaign, wherein an instance of the single tag is embedded in each webpage selected to display an advertisement of the advertising campaign; upon reception of a call from a webpage selected to display an advertisement, selecting an advertisement to be placed in the webpage; and inserting a script to the advertisement, wherein the script causing the placement and verification of the advertisement in the web page, wherein the call is triggered by the instance of the single tag.

Abstract: A method for generating Bursting-messages on the window of a user's Web-terminal while browsing a Web-site. Indication related to the connection of the user to the Web-site is provided. Data that is required for generating a Burst-message on the Web-terminal is sent to the Web-terminal of the identified user and a Burst-message is generated on the Web-terminal using the data. Interaction means are provided to the user in the Burst-message, for the interaction of the user with the Burst-message and/or with the Web-site. The Burst-message may be generated by dynamically writing an HTML layer and/or JavaScript and/or VBScript.