Abstract: The present invention relates to a system and method for providing a content recommendation service, including: a user terminal which transmits a content recommendation request signal including a copied keyword to a service providing device when a keyword is copied in a currently displayed page, which receives contents matched with the keyword from the service providing device and displays the contents on a notification bar, and which executes the specific contents and simultaneously registers the specific contents to a board of a corresponding content-type when the execution of specific contents is requested; and the service providing device which searches a prepared content DB in order to obtain contents matched with the keyword and transmits the obtained contents to the user terminal when the content recommendation request signal is received from said terminal.

Abstract: The present embodiment relates to a mobile payment method, system and device using home shopping, wherein OTP (One Time Password) information is verified through a telephone conversation with an agent, ARS or a webpage, depending on the method for purchasing the specific merchandise chosen by the user in the process of executing a mobile payment using home shopping, and electronic payment is executed more rapidly and securely thereby. The present embodiment also relates to a mobile payment method, system and device adapted for transmission using an applicable payment device, without need for direct user input of OTP (One Time Password) information based on payment-means information chosen by the user in the process of executing a mobile payment using a terminal, and adapted to allow the execution of more secure payments through verification in accordance with the selected payment means.