Abstract: A device, system, and method for illumination of a bottle or other vessel. A bottle or vessel may be illuminated using lighting elements disposed in a label that is controlled by a detachable control unit which is configured to sit inside an indentation of the vessel or otherwise below the vessel. The control unit may communicate with other control units and may be configured to display lighting patterns in response to instructions that may be programmed prior to the control unit being attached to the vessel, or in response to instructions sent to the control unit after it has been attached to the vessel.