Abstract: A system and method for managing the delivery of services such as drug coupons, medical messaging and patient adherence content to healthcare providers at the point of care providing quick access to information without interrupting workflow. The toolkit manager is integrated into the healthcare provider's electronic medical records/electronic health records system.

Abstract: A process to facilitate the fulfillment of drug samples to prescribers in several different manners. A sales representative can request actual drug samples on-line or can order on-line coupons for drug samples to be shipped to a prescriber and from which the prescriber distributes to his patient.

Abstract: A facility fulfills drug samples to prescribers in several different manners. A prescriber can request drug samples through an electronic medical record application, an electronic prescribing application, or a mobile application, which are sent to or printed for patients who in turn go to a pharmacy to obtain the free medications.

Abstract: The promotional orchestration engine includes a services engine that provides transactional responses to a user's request, such as informational results being returned to the user or request for further actions that will be forwarded. An analysis engine stores data and provides tactical and strategic level analysis. The analysis engine uses transactional data generated by the services engine to abstract knowledge and consolidate and aggregate such information. The learning engine is a mechanism by which the promotional orchestration engine adapts itself to changing conditions. The learning engine preferably customizes various components of the services engine and components of the analysis engine. The learning engine causes the services engine to present different information over time so as to keep the system fresh. From a user's standpoint, the learning engine allows components of the services engine to be personalized to the particular user.