Abstract: An apparatus, system and method (500) is disclosed. The method includes receiving (501) an identification of a called party and an identification of a first user equipment (UE) device (102a) of a calling party for establishing a communication between the calling party and the called party. The method includes based on the identification of the first UE device of the calling party, receiving (502) a list including a plurality of MSISDNs. The method includes selecting (503), based on the identification of the called party, a MSISDN of the plurality of MSISDNs as a caller-id for displaying on a second UE device (102b) associated with the called party. The method can further include displaying (504) the selected MSISDNs.

Abstract: An apparatus, system and method (500) is disclosed. The method includes receiving (501) an identification of a called party and an identification of a first user equipment (UE) device (102a) of a calling party for establishing a communication between the calling party and the called party. The method includes based on the identification of the first UE device of the calling party, receiving (502) a list including a plurality of MSISDNs. The method includes selecting (503), based on the identification of the called party, a MSISDN of the plurality of MSISDNs as a caller-id for displaying on a second UE device (102b) associated with the called party. The method can further include displaying (504) the selected MSISDNs.