Abstract: A method for dynamically reassigning in-game advertisements within a video game in order to maximize impression counts for the advertisements includes the steps of: determining when an advertisement at a first view location qualifies as on screen and incrementing an elapsed time for the advertisement while it qualifies as on screen. The method also includes the steps of calculating a current impression count for the advertisement and determining whether a maximum impression count for the advertisement has been reached or is within a prescribed value of being reached. If so, another advertisement is dynamically assigned to the first view location by removing the initial advertisement therefrom in order to maximize the cumulative impression counts for the advertisements.

Abstract: Serving targeted advertisements to a user within a virtual environment. The virtual environment is displayed to the user on a client and enables selection of components for use within the virtual environment. Component selections, associated with one or more attributes are obtained from a user, and a custom product, which is interactively navigable and has a set of interactivity characteristics, is constructed by combining the component selections. A condition within the virtual environment triggers a set of events, and an advertisement, concerning a product component, is served to the user in response and in accordance with a comparison of ad-serve parameters and information associated with the component selections. The custom product can be selectively modified in response to any user interaction with the served advertisement, and its interactivity characteristics accordingly modified.