Abstract: Various arrangements for providing bimodal digital video recording are presented. A plurality of over-the-air (OTA) television programs received via an antenna input port may be recorded to a local processor-readable storage medium. Record instructions may be transmitted to a cloud-based television programming service provider server system to remotely record and store scheduled streaming television programs to storage of the cloud-based television programming service provider server system. OTA television programs received via the antenna input port and recorded to the local processor-readable storage medium may be determined. Indications of television programs stored by the cloud-based television programming service provider server system may be received. Data may be output to a display device to present the bimodal DVR interface having a unified interface that simultaneously comprises indications of the recorded OTA television programs and indications of the scheduled streaming television programming.

Abstract: Advertisements in broadcast television programming are digitally replaced with different ads prior to viewing. Replacement can occur in time and/or place shifted content, and can be used to promote a particular advertisement that the viewer has not yet seen, thereby improving the reach of the ad without oversaturation. Data reporting by the playback devices is collected in a database of viewed ads. The information in the database can be used to refresh previously-viewed ads, to increase saturation of particular ads, to replace previously-broadcast but no longer relevant ads, or for other purposes as desired.