Abstract: The present invention is directed towards systems and methods for enhanced marketing responsive to customer path data between attractions. A first device receives an identification of a location of a user and a first attraction selected for access by a user. A path analyzer of the device determines a travel path between the location of the user and the first attraction. The path analyzer identifies a second attraction within a predetermined distance from the travel path. The first device transmits, to a computing device of the user, an offer of access to the second attraction.

Abstract: The present invention is directed towards systems and methods for improved access to an attraction via a computing device of a user. A first computing device of a user records an identification code associated with an attraction. The first computing device transmits, to a second computing device, a request for access to the attraction, the request comprising the identification code. The first computing device receives, from the second computing device, an access authorization comprising an access code. The first computing device presents the access code to an attraction operator for access to the attraction.

Abstract: The present invention is directed towards systems and methods for balancing a business margin against a target customer value to fulfill a request to purchase a plurality of items. An initial sale price for a request to purchase the items is calculated, the initial sale price based on a sum of retail prices for the items, discounted by a predetermined target customer value. An initial business margin for the request is determined, the initial business margin based on the sum of the retail prices for the items minus a sum of predetermined net prices for the items. The initial sale price is adjusted to create an intermediate sale price, responsive to the initial business margin being outside a range defined by a lower business margin threshold and an upper business margin threshold, and the intermediate sale price is compared to the initial sale price to create a final sale price.

Abstract: The present invention is directed towards systems and methods for improved access to an attraction via a computing device of a user. A first computing device of a user records an identification code associated with an attraction. The first computing device transmits, to a second computing device, a request for access to the attraction, the request comprising the identification code. The first computing device receives, from the second computing device, an access authorization comprising an access code. The first computing device presents the access code to an attraction operator for access to the attraction.

Abstract: The present invention is directed towards systems and methods for validating an order purchased with an unspecified term. The order may comprise an order for an access ticket or admission ticket or access token, an order for goods or services, or any combination of access, goods, and services. Validation may comprise determining the ticket or token is valid and/or allowing access based on a determined data value for an access term unspecified at the time of purchase; or determining that the order is valid and fulfilling the order based on an identified data value for a term unspecified at the time of purchase. A data value may be set for the unspecified term and a hierarchical tree searched for a leaf corresponding to the set value for the unspecified term and one or more terms specified at time of purchase, the existence of the leaf indicating the order is valid.

Abstract: A smart-card based system and methods to control access to a plurality of attractions within a geographical area. The system may include one or more reward terminals that are located at attractions and are configured to read smart cards presented to them and, assuming the card is valid for that location, allow the card holder to access the attraction. Each smart card may be programmed with a product code that defines the attractions at which the card may be used. Product codes may be stored in a central database along with a list of the attractions associated with the each product code. The list of attractions may be updated as desired, thereby updating and changing the attractions at which any given card may be used.

Abstract: A smart-card based system and methods to control access to a plurality of attractions within a geographical area. The system may include one or more reward terminals that are located at attractions and are configured to read smart cards presented to them and, assuming the card is valid for that location, allow the card holder to access the attraction. Each smart card may be programmed with a product code that defines the attractions at which the card may be used. Product codes may be stored in a central database along with a list of the attractions associated with the each product code. The list of attractions may be updated as desired, thereby updating and changing the attractions at which any given card may be used.

Abstract: A smart-card based system and methods to control access to a plurality of attractions within a geographical area. The system may include one or more reward terminals that are located at attractions and are configured to read smart cards presented to them and, assuming the card is valid for that location, allow the card holder to access the attraction. Each smart card may be programmed with a product code that defines the attractions at which the card may be used. Product codes may be stored in a central database along with a list of the attractions associated with the each product code. The list of attractions may be updated as desired, thereby updating and changing the attractions at which any given card may be used.