Abstract: A method for providing a customer with information at a POS, comprising the steps of: identifying the customer at a POS terminal; requesting a bill from a cash register system and sending it together with the identification information to a personalization server; creating and/or supplementing the customer's profile within the personalization server and calculating a personalized information based on the users history as well as provided data by the merchant; sending back the personalized information to the POS terminal; and putting out the personalized information to the customer via an interface.