Abstract: A method for sending content to a target audience uses a server in communication with a device and a database to create and customize a content selection, such as an advertisement, and to select a target audience meeting a characteristic criteria selection and a geographic criteria selection. The server generates and sends a personalized content output, including the content selection, to the target audience using digital or print delivery methods. The method may also include consumers interacting with content providers through a website or application. The consumers may customize the content that is received and the delivery method. The method may also include an incentive program for consumers.
Type:
Grant
Filed:
March 21, 2017
Date of Patent:
April 30, 2019
Assignee:
Smart.Market, Inc.
Inventors:
Michael A. Riordan, Joseph Benjamin Murray, Ivan Jeremy Dane Wactor, Robert Earl Murphy, Jr.
Abstract: A method for sending content to a target audience uses a server in communication with a device and a database to create and customize a content selection, such as an advertisement, and to select a target audience meeting a characteristic criteria selection and a geographic criteria selection. The server generates and sends a personalized content output, including the content selection, to the target audience using digital or print delivery methods. The method may also include consumers interacting with content providers through a website or application. The consumers may customize the content that is received and the delivery method. The method may also include an incentive program for consumers.
Type:
Application
Filed:
March 21, 2017
Publication date:
September 28, 2017
Applicant:
Smart.Market, Inc.
Inventors:
Michael A. Riordan, Joseph Benjamin Murray, Ivan Jeremy Dane Wactor, Robert Earl Murphy, JR.