Abstract: Methods, computer-readable media, and systems for scheduling the association of metadata with content. In an embodiment, event information is obtained from a virtual calendar, wherein the event information comprises at least one event detail and one or more parameters defining a time period. First metadata is generated based on the event detail, and is stored, in association with the time period, in a memory. Then, subsequently, during the time period, the first metadata may be retrieved from the memory, and associated with one or more content items generated on the device.