Abstract: A control system and a method that controls a display system are provided. The control system receives sensing signals from one or more sensors and controls the display of items based on the sensing signals received. In an embodiment, the control system controls at least a display panel that plays multimedia content. In an embodiment, the control system controls the movement of items on display in accordance with the multimedia played on the display panel. In an embodiment, the control system controls lighting effects within a display area containing the item on display during the display. In an embodiment, the control system controls audio media that is played during the display.