Abstract: The present invention provides an infinity lighting system for transparent media display, the system comprising of: a glass panel; a mounting door or frame or bezel; plurality of lighting strip(s) or LED(s); a lighting diffuser; a polarized mirror-finished film; a transparent media display screen; and a mask or scratch resistant clear panel; wherein, said plurality of lighting strip(s) or LED(s) mounted in the periphery between a glass panel and the transparent media display screen, for generating numerous reflections to create infinite lighting effects, which enhances visibility and clarity of the transparent media display and visibility of product(s) stored in a container or in a display body.