Abstract: In a system and method for automatically handling an incoming inquiry related to an object item. Object data relating to the object item is stored in a database, and an inquiry telephone number to which the inquiry is made is linked to the object item in the database. The inquiry telephone number is identified, allowing the object item to which the inquiry relates to be identified. A data connection with a data receiver is opened, and object data relating to the object item is provided for viewing on a display associated with the data receiver. The inquiry is then connected to an inquiry receiver associated with the data receiver.