Abstract: A visual aid device is provided for an elongate item of equipment intended, in use, to be launched or to launch a projectile at a target region, whereby a user performs an aiming process with the item of equipment by looking along the length thereof from a proximal end to its opposing distal end and directing the distal end in respect of the target region. The visual aid device includes a contrasting region or member located on the item of equipment nearer to the distal end than the proximal end thereof, and being positioned thereon and configured such that it is only fully visible in the peripheral vision of one of the user's eyes during the aiming process.