Abstract: A method for interpreting user submitted coupon images is described. A coupon image is received over a network from a user. The coupon image is associated with a coupon. A server system processes the received coupon image to identify one or more coupon matching characteristics. The one or more coupon matching characteristics are compared to historical coupon data stored in a coupon database. Matching coupon data is returned to the user if a coupon matching the one or more coupon matching characteristics is found in the coupon database. The received coupon image is transmitted for human assisted processing if a coupon matching the one or more coupon matching characteristics is not found in the coupon database.