Abstract: Systems, devices, and methods for identifying a person's interests based at least in part on their interactions with social networks, where “interests” may refer to a person's hobbies, opinions, behaviors, goals, memberships, or activities, as non-limiting examples. The person's interactions with social networks may include postings of comments, articles, or images, indicating a like or dislike for a posting of another person, “following” an account, performing a search, or the type of networks or social media they engage with (which may be associated with a social or political goal, as a non-limiting example).