Abstract: A system and method for generating and scoring leads for senior living communities, which collects and processes event and attribute data for seniors, senior living communities and staffers, and presents filtered and scored lists of potential senior residents and potential job applicants to senior living community operators. The matching, filtering and scoring of leads is based on early indicators of imminent senior care need, the communities' demographic and event qualifiers for candidates, the demographic traits of the current populations of the senior living communities, and weights assigned to the demographic qualifiers, event qualifiers and demographic traits by the senior living communities or system operator. Embodiments of the present invention can also be used by senior care seekers and job seekers to identify and score compatible senior care living communities based on demographic qualifiers, event qualifiers and weights provided by the senior care seekers, the job seeker, or system operator.