Abstract: Provided is an interactive multilingual advertisement system and method for driving same using a social network service which does away with the modification of a social network service server or with the use of personal information on users and social network groups, determines a used language only from information selectively provided by a user terminal, and effectively provides related advertisements. The present invention relates to an interactive multilingual advertisement system and to a method for driving same using a social network service which determines a used language only from information selectively provided by a user terminal, provides related advertisements in a corresponding language, and provides advertisement information that a user can block or use to connect to an advertisement service.