Abstract: Increasing a number of advertising impressions in a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets is described. A scene of a portion of the simulated environment is displayed from a camera point of view (camera POV) on a video display. The scene may change as the camera POV changes in response to movement of the camera POV along a camera path during the user's interaction with the simulated environment. By adding movement to the camera path that directs the camera POV toward one or more advertising targets encountered along the camera path advertising targets may be placed within the scene displayed on the video display to increase a likelihood a number of advertising impressions associated with the advertising targets.

Abstract: A portable device configured to provide enhanced shopping information is provided. The portable device has a display screen and an image capture device and the portable device is configured to access databases through a wireless network. The portable device includes image recognition logic that is configured to perform analysis of an image of an object that includes a bar code associated with a product. The analysis determines if the graphics found on the object correspond to a bar code and a portion of an image with the bar code is communicated through the wireless network to the databases to identify the product. The portable device further includes image generation logic that is configured to obtain product information for the identified product from the databases and present the product information on the display screen of the portable device.