Patents Assigned to SONY ERICSSON MOBILE COMMUNICATIONS AB (A company of Sweden)
  • SYSTEM AND METHOD TO PROVIDE MESSAGES ADAPTIVE TO A CROWD PROFILE
    Publication number: 20120266191
    Abstract: A method and system that makes use of social networking data and/or sensor data gathered from personal mobile radio terminal-based sensors (36-48) and/or advertisement display (14) based sensors to select and to serve relevant messages to render to a group of individuals. The messages are chosen to maximize the impact the messages will have on the target audience based on the likes/dislikes of the crowd, any mood the individuals may be experiencing, or any other relevant data.
    Type: Application
    Filed: February 10, 2011
    Publication date: October 18, 2012
    Applicant: SONY ERICSSON MOBILE COMMUNICATIONS AB (A company of Sweden)
    Inventors: Magnus Abrahamsson, Kåre Agardh, Gunnar Klinghult, Magnus Midholt, Claes Nilsson, Magnus Persson, Heino Wendelrup