Abstract: A gravity feed display rack for supporting and displaying merchandise is provided. The rack has a merchandise channel support structure featuring a number of rods. Inner and outer dividers featuring merchandise supports and longitudinally extending walls are positioned on the rods in a sliding fashion. End portions of the rods feature adjustable latch slots and at least one outer divider features connectors with locking projections that engage the adjustable latch slots of the merchandise channel support structure. As a result, the dividers are located in spaced apart relationship upon the merchandise channel support structure and may be adjusted to accommodate varying sizes of merchandise.