Abstract: Systems and methods for providing games, challenges, and/or promotions to mobile devices are usable to provide incentives to customers. According to one embodiment, a system can be provided. The system can be operable to receive information, such as location information, associated with a mobile device; transmit content being associated with a location of a merchant to the mobile device; receive an event outcome indicator associated with the content; provide a promotional offer to the mobile device when the event outcome indicator matches a desired event outcome indicated by a third-party or the merchant; and process the reward or promotional offer associated with the event outcome indicator via interaction with a point of sale system.

Abstract: Systems and methods for providing games, challenges, and/or promotions to mobile devices are usable to provide incentives to customers. According to one embodiment, a system can be provided. The system can be operable to receive location information associated with a mobile device and additional information, such as but not limited demographic and/or purchase history information, associated with the mobile device. Additionally, the system can be operable to select content based on the received information, transmit the content to the mobile device, receive an event outcome indicator associated with the content, and provide a promotional offer to the mobile device.