Abstract: A computer-based system for collecting, merging, providing, and analyzing location-centric data is provided. The system includes an electronic storage device for electronically storing location-centric data, wherein at least a portion of the location-centric data defines one or more data models. The system also includes a processor communicatively linked to said electronic storage, said processor having an analyzing module configured to analyze user-selected location-centric data based upon the one or more data models, and at least one of a customizing module configured to generate a user-specific data model by modifying at least one of the one or more data models based upon user-supplied specifications, and a new model generating module configured to generate a user-specific data model based upon user-supplied data and specifications. The system further includes a network interface to a data communications network through which a remote computing device can access said processor.