Abstract: A mass produced, self sealing valve for inflating toy balloons and adapted to be retained with the balloon to maintain the inflation thereof. The valve has an elongated tubular shank closed at one end and open at the other, with a sealing disc secured to the shank and extending therefrom in a generally orthogonal plane. The shank is perforated intermediate the disc and the closed end of the shank. An elastic sleeve encompassing the shank and overlying the perforation permits pressurized gas to pass via the shank thrugh the perforation and past the sleeve, but prevents the escape of pressurized gas from the interior of the associated balloon. The sleeve is provided with exterior lengthwise ribs to prevent squealing of the valve under pressure.