Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

Abstract: A method, apparatus, system, and computer program product provide the ability to select and display advertisements. A request for advertisements is issued to an advertisement server. An advertisement package comprised of a set of advertisements is received from the advertisement server. The set of advertisements from the advertisement package are loaded. Advertisements in the set of advertisements are delivered for display by display devices. The advertisements that are displayed are tracked in a log that is uploaded to the advertisement server.

Abstract: A method, apparatus, and computer program product provide the ability to select and display advertisements. A media content viewing session is commenced. During the session, media content is displayed on a display/media content viewing device (e.g., a television or monitor). A set of advertisements are maintained in an advertisement selection receiver. During the session, the advertisement selection receiver determines, selects, and displays advertisements from the set of advertisements.

Abstract: A method, apparatus, system, and computer program product provide the ability to deliver an advertisement to a user. Audio content is played for/to a user. Volume user input is received from the user. The volume user input is an adjustment of a volume of the audio content. In response to the volume user input, a volume bar indicating a volume level for the audio content is displayed as well as an advertisement that is based on the volume bar.

Abstract: A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service, whether device activity from the IP address does not exceed a defined activity threshold, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.