Abstract: The improved swivel hook assembly of the invention features fixed mounting of a housing portion to a ceiling or other extended surface area, as by a screw assembly or the like, and releasable mounting of a hook portion to the housing for rotation therein. The hook portion can be connected to and rotated in the housing so as to adjustably position an article when connected to the hook portion. Means may be provided for engaging and disengaging the hook portion and housing while the hook portion is in the housing so as to prevent or permit free rotation of the hook relative to the housing.The hook may be divided into a plurality of segments spring biased towards each other into an openable closed loop to releasably secure an article on the hook. Limit means may also be provided on the hook and a push-pull handle may be provided on a closure for releasably sealing the hook in the housing. The assembly thus has improved utility and convenience.