Abstract: A method, system, and apparatus for conducting a promotional and advertising game in a retail establishment to create customer excitement, entertainment, participation, and loyalty is disclosed. The game is played at unpredictable time intervals using a gaming system with a spinning wheel. The system awards prizes to participants, who are selected from supermarket patrons present in the supermarket at game time, based on the results of the spinning wheel. Numbered placards are distributed at random intervals throughout the store, and participants are invited to stand on, under, or near any available placard during the first spin of the wheel which is announced to all patrons. The participant on the winning placard spins the wheel the second time to determine the prize, if any, that the participant is awarded. Prizes may include the store proprietor's items, products and services of others, products of manufacturer sponsors, or combinations thereof.