Abstract: A method and system for providing augmented reality experiences unique to a user's interface format is provided. The method includes receiving from a mobile device identification of an interface format from which a camera view is opened in the mobile device. The method further includes identifying a trigger within the camera view for launching one version of an augmented reality experience; identifying, from the plurality of versions of the augmented reality experience, the one version that uniquely corresponds to the interface format; and providing to the mobile device for display the one version.