Abstract: An information processing apparatus including: a display processing part that causes a display unit to display content including at least one of a moving image of a competition or text indicating a situation in the competition; a request accepting part that accepts, from a supporter of the competition, a support request for selecting support goods to cheer on a player performing in the competition; and an information presenting part that presents, to at least one of the player or other supporters, any one of a plurality of plays in the competition and support information corresponding to the support goods in association with each other.