Abstract: Disclosed is an apparatus for baking products and particularly for baking rolls having an ornamental surface finish. The apparatus includes a baking tray which has a first mould and a second mould, and, preferably, an insert which is receivable in an opening formed in the second mould. The moulds are securable to one another to prevent them from separating during the baking process. The insert is held captive by the first mould or the first and second moulds combined in a position in which an internal cavity defined by an internal surface of the insert is aligned with a dough receiving cavity in the first mould when they are secured together. Also disclosed is a method of baking rolls.