Abstract: An inflatable personal flotation device that is reversible and comparatively easily to put on and secure even under difficult conditions. The device can be donned and worn with either side to the front. The personal flotation device of the present invention uses a harness rather than a belt to secure the device in place on the user. The harness preferably also includes a keeper configured to locate the strap always within reach of the user once the device is slipped over the user's head to make it easier to buckle the harness to secure the device. The reversible nature of the invention allows the user to don the device without having to contemplate which way the device should be oriented.