Abstract: In an embodiment, a data processing method comprises displaying, in a social network system, an entity and an entity sentiment value for the entity where the entity sentiment value corresponds to user sentiments in regards to the entity and where a higher value indicates a more positive sentiment; displaying other entities where all the entities are related to a team entity; receiving a particular sentiment value that is for the entity; in response to receiving the particular sentiment value, recalculating the entity sentiment value and calculating the team entity sentiment value; redisplaying the entity sentiment value. In another embodiment, a data processing method comprises displaying, in a social network system, user comments related to an entity; receiving a selected range of sentiment values related to the entity; in response to receiving the selected range of sentiment values, causing displaying only user comments that have an associated user sentiment value within the selected range.