Abstract: A method and system for gathering and reporting data associated with a cardholder's use of a prepaid debit card is described. One embodiment receives primary personal data associated with the cardholder in connection with the issuance to the cardholder of the prepaid debit card; causes a financial institution to issue the prepaid debit card; causes a card fulfillment process to be performed; causes the prepaid debit card loaded with a predetermined monetary value to be distributed to the cardholder; receives secondary personal data associated with the cardholder; processes one or more transactions initiated by the cardholder with the prepaid debit card; correlates, in a computerized data processing system, the primary and secondary personal data with transactional data associated with the one or more transactions to generate correlated data; and grants an authorized entity access to at least a portion of the correlated data on an aggregated and non-personally-identifiable basis.