Abstract: A change management system for facilitating a marketing partner's transition from a reimbursement co-op model to a co-pay co-op model is disclosed. In particular, the system may incorporate an existing reimbursement co-op process utilized by a brand into a software platform. The reimbursement co-op process may enable a marketing partner to request pre-approval for a marketing activity or submit a claim for reimbursement for marketing activities performed for the brand. The system may also incorporate a co-pay co-op process into the software platform that includes pre-approved and pre-loaded marketing campaigns and assets for the brand. The marketing partner may be given the option to participate in the reimbursement co-op process or the co-pay co-op process to obtain reimbursements for performing marketing activities for the brand. The system may facilitate selection of the co-pay co-op process by providing greater incentives for selecting the co-pay co-op process versus the reimbursement co-op process.

Abstract: A system for providing access to a distributed marketing platform is disclosed. In particular, the system may be utilized to allow a local marketer to access marketing resources for one or more brands through the use of a sub-account. The system may generate the sub-account for the local marketer, which may be utilized by the local marketer to access a master account associated with a particular brand that the local marketer desires to connect with. Access to the master account and its resources may be granted to the sub-account if the local marketer submits valid key and account information to an online portal associated with the master account. Additionally, the sub-account may be allowed to connect to other master accounts associated with other brands by using the online portal and without violating master account agreements of direct-solicitation and cross-promotion of the master accounts to the sub-account.

Abstract: A system for providing access to a distributed marketing platform is disclosed. In particular, the system may be utilized to allow a local marketer to access marketing resources for one or more brands through the use of a sub-account. The system may generate the sub-account for the local marketer, which may be utilized by the local marketer to access a master account associated with a particular brand that the local marketer desires to connect with. Access to the master account and its resources may be granted to the sub-account if the local marketer submits valid key and account information to an online portal associated with the master account. Additionally, the sub-account may be allowed to connect to other master accounts associated with other brands by using the online portal and without violating master account agreements of direct-solicitation and cross-promotion of the master accounts to the sub-account.

Abstract: A change management system for facilitating a marketing partner's transition from a reimbursement co-op model to a co-pay co-op model is disclosed. In particular, the system may incorporate an existing reimbursement co-op process utilized by a brand into a software platform. The reimbursement co-op process may enable a marketing partner to request pre-approval for a marketing activity or submit a claim for reimbursement for marketing activities performed for the brand. The system may also incorporate a co-pay co-op process into the software platform that includes pre-approved and pre-loaded marketing campaigns and assets for the brand. The marketing partner may be given the option to participate in the reimbursement co-op process or the co-pay co-op process to obtain reimbursements for performing marketing activities for the brand. The system may facilitate selection of the co-pay co-op process by providing greater incentives for selecting the co-pay co-op process versus the reimbursement co-op process.