Abstract: The present invention relates generally to a novel and improved method of loading clickstream data into a web analytics platform, and, a commercial off the shelf (COTS) web analytics platform. The process of loading traffic into COTS Web Analytics platform from clickstream data relates to: (1) the process of discovering ecommerce sales by looking for specific tracking beacons in clickstream or resource stream and loading them into a COTS web analytics platform; (2) a process of discovering website “goals” by looking for clusters of tracking “beacon” activity in clickstream or resource stream data; and (3) a process of unlocking the search term that a website visitor typed into a search engine immediately prior to visiting that website when web analytics platforms can't see that data for many searches (99%+) having all of the features described above.

Abstract: The present invention relates generally to a novel and improved method of loading clickstream data into a web analytics platform, and, a commercial off the shelf (COTS) web analytics platform. The process of loading traffic into COTS Web Analytics platform from clickstream data relates to: (1) the process of discovering ecommerce sales by looking for specific tracking beacons in clickstream or resource stream and loading them into a COTS web analytics platform; (2) a process of discovering website “goals” by looking for clusters of tracking “beacon” activity in clickstream or resource stream data; and (3) a process of unlocking the search term that a website visitor typed into a search engine immediately prior to visiting that website when web analytics platforms can't see that data for many searches (99%+) having all of the features described above.