Abstract: A social network system includes one or more participant terminals operable to act as a client on a social network and a computer operable to act as a server on the social network and to communicate with each of the participant terminals over the social network. The computer includes: a memory configured to store a set of instructions; and a processor configured to execute the set of instructions. The set of instructions cause the processor to generate a drop down banner as part of a page of a user. The banner is expandable and retractable by reader commands by invoking a control icon.