Abstract: Embodiments of the present invention provide for systems and methods to track and calculate user interactivity time with one or more specified websites or application programs. A list of websites and/or application programs for tracking may be created and maintained, and when a user accesses and interacts with one of the websites or application programs, the user interactivity time with that particular application program or website is tracked. Periods of user inactivity with the particular application program or website are not counted towards the user interactivity time. The resulting user interactivity time data with each specified website and specified application program can be utilized in various manners, such as for generating reports, displays, or may be analyzed in numerous ways depending upon the particular implementation.