Abstract: A subscription service platform and methods for providing an infrastructure to improve monetization of applications in the mobile market are disclosed In one embodiment, a subscription service platform for managing mobile application subscriptions is provided. In one embodiment, a method for managing mobile application subscriptions via download control is provided. The method includes receiving a request to download an application, determining whether a requesting user is licensed to download the application and providing a response allowing or denying the request to download the application based on the determining. In another embodiment, a method for managing mobile application subscriptions via server control is provided.