Abstract: A system for controlling interaction with a social networking website is disclosed that provides control and editing features that place a branded participant in any on-line discussion in control of the content of the discussion. In addition, the system provide the ability of the branded participant to display various audio, visual or audio-visual clips on command or automatically so that advertising revenue may be attributed to the branded participant. When creating this branded channel, the system combines the incoming video feeds from participants into a single outgoing data feed in order to conserve bandwidth and to improve system performance.