Abstract: An event planning process is provided for execution by a server system in a computer network including a plurality of user terminals communicatively coupled with the server system via the network. The process includes the steps of: providing an event planning graphical user interface at a user terminal, the interface enabling a user to plan an event; receiving event information input by the user, the event information indicating a scheduled event, at least one invitee to be invited to the scheduled event, and information indicative of RSVP fees required to attend the scheduled event; providing an invitation to the invitee, the invitation indicating the scheduled event and the RSVP fees, and soliciting a response to the invitation, wherein an affirmative response to the invitation requires a payment as defined by the RSVP fees; receiving RSVP status information including payment information from the invitee; and verifying the payment information.

Abstract: The present invention is a method and apparatus for providing enterprise event marketing and management automation. A website is provided that includes online tools for event marketing and management. A user in communication with the website is allowed to create and event page and a registration page associated with the event page, utilizing the online tools. The event page includes a link to the registration page. The event page is forwarded to a participant to enable the participant to establish communication with the registration page utilizing the link. The registration page is forwarded to the participant to be completed and returned in response to the communication and a confirmation is communicated the participant in response to receiving the registration page and response. Information received from the participant is communicated to the user in order to allow for further event organization and management.