Abstract: Within the field of advertising, multi-touch attribution (MTA) is the process of assigning credit at a unique identifier level to marketing activities for their contribution towards driving a desired marketing result. This invention discloses a data-driven attribution solution and optimization process for improving marketing return on investment by enabling greater speed and agility in responding to continually changing media performance. Specifically, this invention details a survival analysis based approach to attribution using parametric accelerated failure time (AFT) modeling which accommodates both the right-censored discrete time events and is well suited for media data.

Abstract: Within the field of advertising, a data-driven solution is proposed that enables attribution to use a two-stage model, to account for (1) the timing of a purchase occasion, and (2) a prediction of the quantity purchased. This allows for an accurate forecast of quantity purchased, which is meaningful to media teams and advertisers. Attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result.

Abstract: Within the field of advertising, attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result. This invention discloses a data-driven solution that enables attribution to take into account the effect of price variation, using a number of approaches. Specifically, accounting for price variation enables a more accurate assessment of the impact of paid media.

Abstract: Within the field of advertising, a data-driven solution is proposed that enables attribution to use a two-stage model, to account for (1) the timing of a purchase occasion, and (2) a prediction of the quantity purchased. This allows for an accurate forecast of quantity purchased, which is meaningful to media teams and advertisers. Attribution is the process of assigning credit to marketing activities for their contribution towards driving a desired marketing result.

Abstract: A system and method for synchronizing broadcast advertising inventory data between a broadcast vendor system and a media buyer's media resource planning system features a database that stores advertising inventory data received from the broadcast vendor system and the media buyer's resource planning system. A matching application in communication with the database performs a comparison between a previous package of advertising inventory data and a revised package of advertising inventory data. An analysis application in communication with the matching application and the database enables a user to review results of the comparison and directs uploading of the revised package of advertising data from the database to the media buyer's resource planning system.